The behavioural intention to use Facebook among Malaysian public universities as technology alternative tool for e-learning: the mediating role of end user satisfaction

Nowadays, Facebook is one of the most popular Social Networking Sites (SNS) among the tertiary education students. This site is seen to be used as technology alternative to support the main Learning Management System (LMS) that is provided by the university. However, the real situation nowadays, the students prefer to use Facebook compares to LMS as their e-Learning tool for communicating and sharing knowledge among them. Two well-known models are integrated in this study which is Unified Theory of Acceptance and Use of Technology (UTAUT) and End User Computing Satisfaction (EUCS) for better understanding the vital factors that stimulate students' Behavioural Intention (BI) in using Facebook as e-Learning tool. The sample size comprised of 472 students in Malaysia's Public Universities taken through the quota sampling technique. Thus, the total of 411 usable questionnaires was used for further analysis. Based on data analysis by utilizing PLS SEM method, the results supported the hypothesized of direct effects relationship between all four core factors of UTAUT (Performance Expectancy, Effort Expectancy, Social Influence and Facilitating Conditions) and EUCS on BI. Meanwhile, EUCS mediated the relationship between all four core factors of UTAUT on BI. These findings also supported the view that the integration between satisfaction and acceptance models increases the exploratory power on the users' behaviour of interest in using information technology. Lastly, theoretical, methodological and practical implications are discussed

The integration of unified theory acceptance use technology (UTAUT) and end user computing satisfaction (EUCS) to evaluate information system (IS)

Many studies in the field of Information System (IS) evaluate the acceptance and satisfaction of using IS among the end user separately.Although the acceptance and satisfaction are different streams, the integration of acceptance and satisfaction theories is still limited. Because of that, this paper attempts to propose a research framework by consolidating the acceptance theory (Unified Theory Acceptance Use Technology; UTAUT) with the satisfaction theory (End User Computing Satisfaction).The method of this paper is based on literature review in order to develop the model for evaluating the acceptance and satisfaction of end user in using IS. Thus, the proposed research framework is set forward as the basis to future empirical study for evaluating the integration of acceptance and satisfaction of IS among the end user in many scopes and types of IS

A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention

The popularity of Facebook as social interaction tool among people worldwide cannot be denied. In Malaysia, Facebook become the most popular Social Networking Site (SNS) especially among the adoles- cents and young adults’ users in the age range of 18-35 years old.Thus, the purpose of this pilot study is to investigate the relationship between users’ acceptance and satisfaction factors towards behavioural intention among the adolescents and youth users in using Facebook as social interaction tool. The reliability of measures used in this study is acceptable because the Cronbach’s Alpha value for the variables and dimensions in this study is more than 0.7. Meanwhile all the hypotheses in this study are supported and in the line with the previous studies